Services
Product Descriptions
My background as a creative writer allows me to use imagery, and intrigue to tell a story. Copy must have a descriptive tone to effectively connect with consumers when presenting a product or service, the copy must have a descriptive tone. An effective sales conversion strategy uses a descriptive tone throughout the copy to capture the consumer's attention, spark their interest, and show how the product or service benefits them.
The features describe the product or service, but the benefits convince the consumer why they need it and should buy it.
Business Names & Company Slogans
You've heard the saying, It's all in a name." Most people want a reputation that represents who they are and how they want others to treat them. Still, others believe their identity is linked to their name, so they'll strive to live up to the high standards established by the family's matriarch or patriarch. Regarding businesses, the product or service should be reflected in the business's name or slogan. What if you were to name your business, "Epic Tacos?" Do you think the consumer would expect your tacos to have a superior quality and taste, considering you selected the word "epic" as part of your company's name?
