Hello there! I'm Charlene Shelmire, a freelance creative copywriter and e-commerce seller with 5+ years of experience. I offer professional, compelling advertising copy that captures the attention of potential customers. As a former bank teller, selling products was crucial to my job description. Tellers are required to achieve monthly sales goals, while providing a superior service experience to their customers.

Serving in that role gave me insight into the importance of customer retention. It also allowed me to empathize with the consumer, anticipate their needs, and “wow” them because I realized they deserved the utmost respect.

Why should we wow the consumer? Because consumers have options. Your competitors are waiting to seize the opportunity to lure your potential customers away from you.

As a business owner, you can’t allow that to happen. That’s why my focus is not ONLY on your business’s sales conversion, but also on customer retention.

Having achieved 100+ sales and stellar customer reviews as an e-commerce seller, I realized my skill in writing effective product descriptions.

My experience in both retail and e-commerce sparked my passion for crafting compelling, descriptive copy that will attract more attention to your product or service.

My company’s slogan, "Transforming small businesses with the stroke of a creative pen,” was created to distinguish my business as an innovative copywriting service.

One that delivers professional, high-quality, sales-converting ad copy.

This business model demonstrates my commitment to helping clients boost profits and achieve their marketing goals.

You may ask, “How could ShelPro accomplish this for my business?

I’ll craft compelling, descriptive copy tailored to a targeted audience.

Using the art of persuasion, I’ll convert spectators into customers.

I’ll identify consumer problems with your competitors, and collect data.

I’ll research, analyze, utilize data, and craft copy to drive sales.

My background as a creative writer combined with my experience in e-commerce merchant services, has enhanced my skills in crafting persuasive copy.

My experience as a copywriter includes writing descriptive advertising copy and stellar product descriptions for small business clients.

But, not just any copy, but a compelling copy that gets small businesses noticed.

Copy that overcomes objections, and facilitates the consumers' decision-making process.

I am a critical thinker who enjoys solving mysteries and analyzing complexities.

A thinker and mystery solver for you.

That's right! You.

I know that as a business owner with rigid time restraints, you have little time to promote your product or service.

And, you need a specific type of content to entice consumers.

What you need is fresh, engaging copywriting that sparks the consumer's curiosity.

What if you wrote copy that captured the consumer's attention long enough to hold their curiosity for a few minutes?

Then, suddenly they walked away.

You probably thought, "What happened here?"

You suspected that something went wrong with your sales approach.

I'll tell you what went wrong. You hooked the consumer, but you left them stuck at "curious."

Never moving beyond that stage indicates they quickly lost interest.

It's obvious the initial "hook" didn't sustain their interest.

It didn't entice them to want to explore.

So, how can we win them over and close the sale the next time?

We need to do the following:

1) Research: Study your product or service demographics to identify a need and aim to solve their problem.

2) Study your competitors: Identify their weak points, capitalize on them, and win over their customers.

3) Collaborate: Consult with a copywriter to help you navigate the murky waters of marketing.

You're probably sighing and thinking, I don't have the time!

I get it.

You’ve got a business to run, so you’re super busy.

With that in mind, why not allow me to do the thinking for you?

Let's collaborate to make strides toward solving the puzzle of your creative dilemma.

Soon, you’ll be able to schedule your FREE no-obligation 15-minute telephone consultation with me to discuss your copywriting needs. (appt only)