WHAT TYPES OF COPY DOES SHELPRO PROVIDE?
SALES PAGE
Attracting and retaining customers begins with crafting engaging, thought-provoking content that effectively conveys the benefits of your product or service.
If you've left a lasting impression and sparked the interest of your target audience, they'll feel compelled to visit your establishment in person or online.
Allow ShelPro to craft your SALES PAGE in a way that intrigues and sparks curiosity, leading the consumer to form a decision that'll likely convert into a sale.
ABOUT PAGE
An About page showcases a business's mission, purpose, history, company values, and the products or services it offers consumers.
If your company doesn't have a website, consider Facebook ads as an alternative method for increasing visibility.
PRODUCT DESCRIPTIONS
My background as a creative writer allows me to use imagery, and intrigue to tell a story. Copy must have a descriptive tone to effectively connect with consumers when presenting a product or service, the copy must have a descriptive tone. An effective sales conversion strategy uses a descriptive tone throughout the copy to capture the consumer's attention, spark their interest, and show how the product or service benefits them.
The features describe the product or service, but the benefits convince the consumer why they need it and should buy it.
BUSINESS NAMES & COMPANY SLOGANS
You've heard the saying, It's all in a name." Most people want a reputation that reflects who they are and how they want to be treated. Still, others believe their identity is closely tied to their name, so they'll strive to live up to the high standards established by the family's matriarch or patriarch. Regarding businesses, the product or service should be reflected in the business's name or slogan. What if you were to name your business, "Epic Tacos?" Do you think the consumer would expect your tacos to have a superior quality and taste, considering you selected the word "epic" as part of your company's name?
Does seeking solutions to your business growth leave you with a migraine?
Well, it shouldn't. I get it—you are busy with rigid time restraints.
You're short on time. That's where ShelPro comes in.
Hello there!
I'm Charlene, your go-to creative copywriter dedicated to transforming companies with compelling, persuasive copy.
As a seasoned freelance creative copywriter with 20+ years in sales, I will deliver professional, compelling advertising copy that captures the attention of your potential customers.
My background in retail banking helped me gain valuable knowledge of uncovering the clients' needs and selling appropriate products and services to consumers. As a bank teller, I was required to achieve monthly sales goals, while providing a superior service experience to my customers.
Serving in that role gave me insight into the importance of customer retention. It also allowed me to empathize with the consumer, anticipate their needs, and “wow” them because I realized they deserved the utmost respect.
Why should we wow the consumer? Because consumers have options. Your competitors are waiting to seize the opportunity to lure your potential customers away from you.
As a business owner, you can’t allow that to happen. That’s why my focus is not ONLY on your business’s sales conversion, but also on customer retention.
Having achieved 100+ sales and stellar customer reviews as an e-commerce seller, I realized my skill in writing effective product descriptions.
My experience in both retail and e-commerce sparked my passion for crafting compelling, descriptive copy that will attract more attention to your product or service.
My company’s slogan, "Transforming small businesses with the stroke of a creative pen,” was created to distinguish my business as an innovative copywriting service.
One that delivers professional, high-quality, sales-converting ad copy.
This business model demonstrates my commitment to helping clients boost profits and achieve their marketing goals.
You may ask, “How could ShelPro accomplish this for my business?
I’ll craft compelling, descriptive copy tailored to a targeted audience.
Using the art of persuasion, I’ll convert spectators into customers.
I’ll identify consumer problems with your competitors, and collect data.
I’ll research, analyze, utilize data, and craft copy to drive sales.
My background as a creative writer combined with my experience in e-commerce merchant services, has enhanced my skills in crafting persuasive copy.
My experience as a copywriter includes writing descriptive advertising copy and stellar product descriptions for small business clients.
But, not just any copy, but a compelling copy that gets small businesses noticed.
Copy that overcomes objections, and facilitates the consumers' decision-making process.
I am a critical thinker who enjoys solving mysteries and analyzing complexities.
A thinker and mystery solver for you.
That's right! You.
I understand that as a business owner with rigid time restraints, you have little time to promote your product or service.
And, you need a specific type of content to entice consumers.
What you need is fresh, engaging copywriting that sparks the consumer's curiosity.
What if you wrote copy that captured the consumer's attention long enough to hold their curiosity for a few minutes?
Then, suddenly they walked away.
You probably thought, "What happened here?"
You suspected that something went wrong with your sales approach.
I'll tell you what went wrong. You hooked the consumer, but you left them stuck at "curious."
Never moving beyond that stage indicates they quickly lost interest.
It's clear that the initial "hook" didn't sustain their interest.
It didn't entice them to want to explore.
So, how can we win them over and close the sale the next time?
We need to do the following:
1) Research: Study your product or service demographics to identify a need and aim to solve their problem.
2) Study your competitors: Identify their weak points, capitalize on them, and win over their customers.
3) Collaborate: Consult with a copywriter to help you navigate the murky waters of marketing.
You're probably sighing and thinking, I don't have the time!
I get it.
You’ve got a business to run, so you’re super busy.
With that in mind, why not let me think for you?
Let's work together to make strides toward solving the puzzle of your creative dilemma.
Schedule your FREE 15-minute telephone consultation with me to discuss your copywriting needs.
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Looking for a professional who can deliver compelling copy?
Contact me using the form below.
ShelPro Copywriting Services, LLC
Charlene Shelmire, B2C Copywriter
Baton Rouge, Louisiana
Name *Email *Phone *Message *Consultation Policy
My consultation begins with a debriefing of your specific goals and expectations.
We'll have a discussion regarding pricing, turnaround time, and the maximum number of edits.
Next, the client contract will be completed after an agreed-upon price negotiation.
Client contracts will be signed and dated electronically.
Then, both parties will sign the contract, and the project will start immediately.
As stated in the contract, I'll edit your copy for the maximum number of project edits.
The copyediting process will be discussed during the consultation.
The copyediting completion is based solely upon the project's complexity.
If deemed necessary, a final edit will be performed.
I'll seek your approval for all completed projects, if necessary.
At times, your final project edit may fall outside the scope of my expertise.
You are permitted to request a referral to an external specialist.
If referred out, the initial contractual agreement will then be terminated.
